NRF Automechanika - Sinc Agency

NRF / Discovery of a brand

Switch on contagious energy

How do you ensure a biennial trade show actually results in real customer loyalty?

See

During Automechanika Frankfurt, the world's largest trade fair for the automotive aftermarket industry, exhibitors showcase the latest developments within the sector. An important moment to network and close new deals. To enthuse NRF's target audience to come to this event, we decided to introduce them towards the 2024 edition to the energy with which NRF takes the automotive industry forward.

Believe

With 'NRG - Jump on board, take the ride', we shaped a campaign to take customers and prospects on a three-month journey towards Automechanika 2024 and let them experience that not only the offer, but above all the energy of NRF is key in taking their business further. Using the principles of gamification, we created momentum and - with a digital NRF-infused world as a central element and the song ‘Kids’ is an anthem - awakened the appetite for Automechanika.

Achieve

The concept was translated into a wide range of marketing collateral to enthuse customers and prospects and move them towards the platform. A platform where new product launches and technical demos were teased, but where visitors could also, for example, plan a meeting for the actual event. With both the 'NRG' umbrella and the online platform, however, we primarily laid a foundation reaching beyond Automechanika 2024. A springboard for driving customer engagement in many ways even after the fair.

About NRF

NRF is a leading supplier of automotive aftermarket parts and industrial cooling solutions. With 8 factories, 8 strategically placed warehouses, its own research and development department and a portfolio with more than 12.000 parts, it serves customers from all over the world and moves the industry forward in its own unique way.

Services

Strategy
Concept
Identity development
Art Direction
Production

Jump on board, take the ride

An event like Automechanika 2024 is a contact moment with a huge run-up. 'NRG - Jump on board, take the ride' exploits this run-up to immerse visitors on their way to the event into everything NRF has to offer. From a physical invitation, premium partners get access to a digital platform. In this 3D world, built in collaboration with animation studio PHUNK, they can for example discover which new product groups NRF is launching at Automechanika and which technical demos will be held, all with NRF Radio playing in the background. The theme is then carried through to the physical event, where the NRG concept is further put into practice.