To bring the new perfume "Burberry Her" to life for Coty's 7000 sales associates, we opted for a unique, memorable training that appeals to the other senses.
We designed a Burberry-infused VR training in which Cara Delevingne's voice accompanies you on a journey through the world of Burberry Her.
After the successful introduction of Burberry Her, we continued our work for Coty by transforming other perfumes from Calvin Klein, Chloé, and Miu Miu into virtual trainings.
Coty is one of the world's largest producers of cosmetics, with a rich heritage and a unique portfolio of leading brands. Together with its subsidiaries, it develops, produces, sells, and distributes fragrances and skincare products. The brand strives to shake up the industry and wants to create a radically inclusive world of beauty.
To create a deeper connection with the perfume, we designed a VR environment that pushes the boundaries of reality, allowing sales staff to experience the richness of both the perfume and Burberry in a new way. As an expression of the British brand and the product, we chose the streets of London. Together with production partner Teyosh, we brought characteristic brand elements of Burberry, perfume ingredients and typical elements of London's streetscape to life. The pink ribbon from the packaging leads the viewer along subways, red double-decker buses, phone booths, flowers and balloons, while British model Cara Delevingne describes her favorite city.