Trefecta Mobility

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sustainable showstoppers

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How do you claim a leading position with a brand new product?
See

When entering the market with a high-end e-bike that will give your future competitors a run for their money, you don't have to be too modest. Especially when your target audience is always looking for the best quality possible.

Believe

'Trefecta' (three + perfect) claims a perfectly balanced combination of power, function and design. Besides the name, we developed a logo, an identity, and a wide range of means, all designed to meet the high standards of the e-bike itself.

Achieve

After a successful launch with publications from the BBC, GQ, Playboy and Hype Beast, Trefecta became a leading player in the global market for high-performance electric two-wheelers.

About Trefecta

Today, Trefecta is an innovative manufacturer of high-end e-bikes. Based on intelligent design and advanced technology, it claims an extreme category of personal mobility. The unique interaction between design, power, and function offers the driver an experience free of limitations, customisable to any need.

Services
  • Brand strategy
  • Positioning
  • Brand identity
  • Art direction
  • Name and logo
  • Website and app
  • E-commerce platform
  • Media development
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Sustainable showstopper

With the claim of 'perfection', you create high expectations. But that's exactly what entrepreneur Haiko Visser aimed for when he developed a new, sustainable, and future-proof form of mobility. It was up to us to translate his pursuit of perfection into a brand, from the strategy and positioning to all visual elements, PR communication and further rollout of Trefecta. A good example of this was the digital experience that we built for the website, where potential buyers could explore the e-bike down to the smallest detail.

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"It’s quite rare to craft a brand from its very conception. We didn’t even know what the final design was going to look like. It turned out to be this monster of an e-bike that's now even being trialed by the Dutch military for field operations. One moment that stood out was when we shot the campaign in Monaco, and the Trefecta actually turned heads among Formula 1 pit crews."
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