When entering the market with a high-end e-bike that will give your future competitors a run for their money, you don't have to be too modest. Especially when your target audience is always looking for the best quality possible.
'Trefecta' (three + perfect) claims a perfectly balanced combination of power, function and design. Besides the name, we developed a logo, an identity, and a wide range of means, all designed to meet the high standards of the e-bike itself.
After a successful launch with publications from the BBC, GQ, Playboy and Hype Beast, Trefecta became a leading player in the global market for high-performance electric two-wheelers.
Today, Trefecta is an innovative manufacturer of high-end e-bikes. Based on intelligent design and advanced technology, it claims an extreme category of personal mobility. The unique interaction between design, power, and function offers the driver an experience free of limitations, customisable to any need.
With the claim of 'perfection', you create high expectations. But that's exactly what entrepreneur Haiko Visser aimed for when he developed a new, sustainable, and future-proof form of mobility. It was up to us to translate his pursuit of perfection into a brand, from the strategy and positioning to all visual elements, PR communication and further rollout of Trefecta. A good example of this was the digital experience that we built for the website, where potential buyers could explore the e-bike down to the smallest detail.